How Effective Are Flyers for Marketing in 2025?

Why print marketing is still a smart move for small businesses

Are Flyers Still an Effective Marketing Tool?

In the age of social media ads, influencer marketing, and Google PPC, it’s easy to think flyers are outdated. But flyer marketing is alive and thriving — especially for small and local businesses.

At SW Graphic & Web Design, we’ve helped startups, shops, and service providers turn this traditional marketing tool into a high-ROI strategy that drives foot traffic, boosts sales, and builds brand awareness.

Flyer Marketing Statistics You Should Know

Metric	Source	Finding
Average Response Rate	Direct Marketing Association (DMA)	4–6% for door-to-door distribution
Brand Recall	Royal Mail MarketReach	75% of people remember seeing a flyer
Purchase Influence	DMA	48% have visited a store or website after receiving a flyer
Best ROI Window	DMA	1–2 weeks after distribution

Why this matters: These numbers prove flyers remain one of the most cost-effective print marketing methods for small businesses.

Why Flyer Advertising Works

1. Local Targeting – Reach the exact neighbourhoods or events where your customers are.2. Tangible Presence – Flyers sit on countertops, fridges, or noticeboards — longer than any Instagram ad stays on a feed.3. Affordable Costs – Perfect for small business budgets compared to expensive ad campaigns.4. Digital Integration – Add QR codes or custom URLs to track engagement and link offline to online.

How to Maximise Flyer Marketing ROI

To get the best results from flyer advertising, follow these proven tips:

• Focus on one main offer or call-to-action

• Use strong visuals and easy-to-read layouts

• Include trackable elements (QR codes, unique promo codes)

• Invest in quality printing for a premium look and feel

• Time your distribution around events, seasons, or sales peaks

Flyer Marketing ROI Example

Scenario: 1,000 flyers designed, printed, and distributed locally for £120.

• Response Rate: 5% → 50 responses

• Conversion Rate: 40% → 20 customers

• Average Spend: £25 per customer

• Revenue: £500

• ROI: 316%

This is why flyer marketing is a smart investment for small business owners.

The Final Word on Flyer Advertising

Flyers aren’t just pieces of paper — they’re physical touchpoints that help you connect with your local audience in a personal, memorable way. When paired with strong design and a clear message, they can be one of the highest-return marketing tools in your business toolkit.

Get Flyers That Deliver Results

At SW Graphic & Web Design, we design flyers that get noticed and get results. Whether you need event promotions, service advertising, or retail offers, we’ll create something that looks beautiful and drives action.

Let’s design your next flyer → www.swgraphics.co.uk