Before & After: Bringing Black Phantom Motorcycles to Life with Custom Artwork

At SW Graphic & Web Design, we love collaborating with small businesses that bring bold ideas to the table. Recently, Black Phantom Motorcycles approached us with a clear vision: they wanted a logo that captured the raw power, freedom, and individuality of their custom bike builds.

The Starting Point: A Simple Concept

The initial concept was straightforward — clean, bold text spelling out Black Phantom Motorcycles Ltd. It served as a foundation, but it didn’t yet reflect the energy and spirit behind their brand. As a company building unique motorcycles for passionate riders, Black Phantom wanted a logo that spoke to their audience’s sense of adventure and rebellious streak.

The Client’s Input: A Key Piece of the Puzzle

During the discovery phase, the client supplied an incredible piece of artwork: a dynamic, custom illustration featuring a wild, untamed figure riding a powerful motorcycle mid-wheelie. This visual perfectly embodied the essence of the Black Phantom brand — edgy, fearless, and unforgettable.

Our Process: Integrating Art with Identity

Our job was to merge this artwork into a functional, professional logo that could be used across digital, print, and merchandise applications.

The Final Result: A Logo with Serious Impact

The finished design is a true reflection of Black Phantom Motorcycles’ identity: high-energy, custom craftsmanship with serious attitude. By incorporating the client's own artwork, we created a brand mark that feels personal, powerful, and immediately recognizable.

Before & After:

Before: Simple concept with the bike in the middle

After: Fully illustrated logo combining the client’s vision with professional design execution

Are you launching a new business with a bold vision?

We help small businesses like Black Phantom bring their brand to life with custom design that reflects who you are — and grabs your audience’s attention.

👉 Contact us today at www.swgraphics.co.uk