For years, small businesses have been told the same thing: “Get on social media, post consistently, and the customers will come.” But for many, that’s no longer the reality. If you’ve ever posted in a Facebook group and got little to no interaction—only to hand out a leaflet and get an actual response—you’re not imagining things. Something has changed. The Problem with Social Media Today Social media used to be one of the easiest ways for small businesses to get noticed. Tha